Stone Cold Dead In The Market

Posted on January 03, 2012 by Admin
Stone Cold Dead In The Market

Stone Cold Dead In The Market

One year ago, a trade group representing major leaders in the over-the-counter pharmaceutical industry, such as Johnson & Johnson, Wyeth, and Novartis, issued a voluntary market recall of infant formula cold medications. In February 2008, the FDA released a Public Health Advisory recommending no over-the-counter cold medications in children under the age of 2. This month, the over-the-counter pharmaceutical industry once again issued voluntary statements that they will add warning labels to the remaining children’s cold medications – they should not be given to children under the age of 4.

October 2007 Children’s Cold Medication Recall

The recall in Fall 2007 was a preemptive public relations move for an expected Food and Drug Administration (FDA) announcement about the effectiveness of the medications. Research had never been conducted to determine the safety and efficacy of cold medication in children. The dosages had been based on assumptions based on adult figures.