Marketing is one of the toughest areas for most musicians to tackle. It requires a lot of focus, hard works and determination even when it seems you are not getting any positive results. On top of these facts you can easily go broke by over paying for advertisements and other marketing services. However, if you are like most musicians, you probably don’t have a marketing budget to blow in the first place. Here are four music marketing tips for those musicians that are on a tight budget.
1. Business Cards- Business cards are the old standby of any business marketing plan. They are generally cheap, well received and easy for those you are targeting to quickly tuck away for a better look later on. You should always carry your business cards with you and look for opportunities to disperse them to your target markets. For example, music conferences, seminars, trade shows for things your fan demographic is known to love, even other bands live shows with similar sounds to yours, etc. Also when you are sending out press kits you should include a business card in the cd case and one with your folders or binder incase they ever get separated from one another. Vistaprint.com offers 250 business cards for free (plus $5.99 shipping) if you allow them to print a tiny logo of theirs on the back side of the card.
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