Every organization will have a different requirement, in one way or another, and the selected CRM solution needs to fit the corporate culture and environment. Differences in organizational cultures, even within the same business sectors, will result in different approaches to developing and maintaining customer relations. Therefore, before an organization makes a decision on which particular approach to follow in the data warehousing development process, the characteristics and corporate objectives of that organization must be fully understood - including the following high-level aspects:
- Business objectives within its market environment
- Level of technology competence
- Capability and corporate will to adopt a CRM solution
One approach to analyzing an organization to determine its characteristics in the development of a data warehouse and subsequent CRM strategy is to categorize the organization as to thinking and acting. Does the organization Think Globally - Act Globally? Or does it Think Globally - Act Locally? Or, alternatively, does it Think Locally - Act Locally?