After developing the Line of Attack, the internet marketing campaign plan is now ready to be put into action. Now is the time to build the site that will attract the Most Desired Customer (MDC). As described in "The Five Phases" article, the MDC is the person that will buy the product, click the link, provide the email address, or perform the action is defined by desired response outlined in the research phase.

The Action Phase is where the work gets done. It is here that the actual work begins. With the knowledge of how to attract the MDC, a site must be built to fulfill that knowledge. To do this it takes more than slapping a site together and just waiting. It takes a plan.

What Needs to be Done?

First a place must be designed for searchers to find for the internet marketing campaign to succeed. This can be a traditional website, a portal, a blog, or other presence located on the internet. The specifics can be different for each type of platform and the choice of which one to use will depend on the situation.

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