Engine Marketing Search Site Web

Posted on January 01, 2012 by Admin
Engine Marketing Search Site Web

Engine Marketing Search Site Web

While the term "cloaking" may evoke imagery of a recent sci-fi movie, in the world of search engines and search engine marketing, it's consider "black hat" tactics.

Unlike "white hat" search engine marketing tactics which are considered in be in-line with all guidelines, "black hat" search engine marketing tactics (or spamdexing) is the complete opposite; it is the intentional use of false information to trick online users to visit their website by providing search engines with completely false information.

Search Engine Marketing - What Is Cloaking?

Cloaking is a deceptive method used to cheat search engines in order to rank well for desired keywords and to trick users into visiting their website based upon their description in the search engine; one version of a web page is provided to the search engines, while another is provided to visitors.

If one were to think of it in terms of book publishing, the author would be giving one version of their book to the editor for approval but then send a completely different version to the printers for the audience to read. The characters in both versions may be similar, but the plot and storyline are completely different.

Search Engine Marketing - How Does Cloaking Work?

Basically, the web designer, webmaster or search engine marketing person embeds very specific coding within the web page for the purpose of determining if the visitor is a person or a search engine (such as a web crawler). If the visitor is a web crawler, it is directed to a page containing mostly text designed to increase page ranking. If the visitor is a person however, they are redirected to a page typically containing mostly images or some other visual media designed primarily for advertising.