No matter how beautiful the hand-crafted jewelry, candles, soap, or greeting cards, they need to be marketed well in order to make a profit. A good wholesale client, such as a gift shop, can keep crafters in business when artisans are willing to work to meet the store's demand.
Small Business Sales Marketing: Is the Product Viable?
The first test of a marketable product costs very little. Scope out the gift shops and stores in the area that are likely candidates for resale. Put together some samples, and print out some cards with contact and pricing information.
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